Digital Marketing Strategist

We’re seeking a results-driven Digital Marketing Strategist to lead the planning and execution of high-impact digital campaigns. This role focuses on crafting data-informed strategies that drive traffic, generate leads, and build strong brand visibility across digital platforms. You’ll work closely with creative, technical, and account teams to align digital marketing efforts with business goals.

Exp: 2+ years

Location: Coimbatore

Key Responsibilities:

  • Develop and oversee comprehensive digital marketing strategies for clients or internal brands.
  • Analyze market trends, audience insights, and performance data to inform campaign planning.
  • Create strategic roadmaps for SEO, content, and social media.
  • Conduct competitive research and digital audits to identify opportunities for growth.
  • Collaborate with designers, copywriters, and developers to deliver aligned and effective campaigns.
  • Set KPIs and reporting standards; monitor campaign performance and optimize accordingly.
  • Provide strategic input on budget allocation across digital channels.
  • Stay current with emerging trends, platforms, and technologies in the digital marketing space.

Requirements:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 3+ years of experience in digital marketing strategy or a similar role.
  • Strong knowledge of digital channels including SEO, SEM, paid social, content, and email.
  • Familiarity with tools such as Google Analytics, Google Ads, Meta Business Suite, SEMrush, or similar.
  • Excellent strategic thinking, project management, and communication skills.
  • Proven track record of developing and executing successful multi-channel campaigns.

Preferred Qualifications:

  • Agency experience or client-facing role is a plus.
  • Google Ads, HubSpot, or Meta Blueprint certification.
  • Experience with marketing funnels, lead generation.
  • Strong presentation skills with the ability to communicate strategy clearly.

Interested candidates are invited to submit their resume, cover letter, and a link to their portfolio demonstrating their design work to support@signatures1.com for consideration.

Join our team and contribute your design expertise to help us elevate our brand and deliver outstanding visual experiences to our clients and audience. We look forward to reviewing your application!

Signatures1 is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

About Signatures1

“PASSION is our Signature”

We are a bunch of creative mavericks, we do strategy, conceive ideas & concepts, design almost anything and are digital thorough-breds. Our solutions are a unique blend of hard-core data, digital integration and absolutely crazy imagination.

Our die hard urge to excel, drives us to evolve strategies that are synergized to ensure your success. Our offerings range from data driven strategies, personalized brand identities, visually impacting marketing collaterals, printing solutions to everything digital.

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