Amutha Surabhi: A Sweet Symphony of Tradition and Design

Born from a legacy spanning 70 years of culinary mastery, Amutha Surabhi reimagines the traditional Indian sweet experience with a global twist. With the launch of its new-age brand identity and retail presence in Pollachi, the vision was clear: to create a destination that blended heritage with modern indulgence.

Signatures1 partnered with Amutha Surabhi to strategically shape and elevate every facet of its brand identity. From crafting a minimalist yet culturally resonant logo to designing a full suite of sweet boxes, festive packaging, and vibrant in-store collaterals, our approach was rooted in blending timeless tradition with international flair. Each element-from Diwali posters to Chithirai-themed standees, cake tins to pastel-hued gift boxes-reflected festive vibrance and design sophistication, ensuring the brand stood out across both physical shelves and digital displays.

By translating flavours into forms and stories into visuals, Signatures1 helped Amutha Surabhi become more than just a sweet store-it became an experience. This project reaffirms our strength in building cohesive, emotionally resonant, and future-ready brand ecosystems.