Energize your mitochondria.
Strategy, Positioning, Branding, Design, UX, UI, Development, Voice & Tone, Copywriting, Branded Music, Illustration, D2C & Retail Packaging Design, Photography & Content Art Direction
Visual identity and packaging range for Mirakle a Vitamin C drink which has gained immense popularity for its energizing, preventive and recuperating properties.
The brief was to create a brand that was sensitive as well as appealing to different customer groups like Families, Sports people, the Elderly..
Mirakle is an exciting mango flavoured Vitamin C drink. Its ground-breaking Formulation is the result of decades of successful experimentation. It caters to all and offers a wide range of benefits. It is refreshing; energizing has recuperative properties and is deeply therapeutic.
At Signatures it was quite challenging when we began working on creating its Brand Identity, developing a visual idea and designing its Packaging.
The challenge was to create a brand that was sensitive as well as appealing to different customer groups like Families, Sports people, the Elderly. The design had to have a peppy and vibrant approach at the same time have a serious undertone to highlight its therapeutic benefits. The lively Mitochondria and the subtle messaging was an instant hit and since its launch in March 2020 the Brand has travelled wide and far.
Signatures also launched Mirakle online by creating a website and promoting the product digitally through Social Media.read more