The Visual Symphony: Colours and Imagery
Colours have the power to evoke emotions, convey messages, and create strong associations. The colour palette you choose for your website can significantly impact how visitors perceive your brand. Let's look at an example.
Case Study: MakeMyTrip
MakeMyTrip, India's leading online travel company, employs a vibrant colour scheme that combines shades of blue and orange. These colours evoke feelings of trust, excitement, and adventure—crucial emotions in the travel industry. The use of compelling imagery showcasing picturesque destinations further strengthens their brand identity. The design makes visitors feel like they're already on a journey, reinforcing MakeMyTrip's commitment to making travel dreams a reality.