Esslingen

ESSLINGEN Cbe City

Treaty for friendship, rich cultural and technical exchange

Under Esslingen Coimbatore Association (Esscom), Municipal Council of Esslingen am Neckar, Germany and Municipal Corporation of Coimbatore, India signed a treaty for friendship, rich cultural and technical exchange for mutual cooperation and upliftment. The areas of upliftment would be in education, culture, sports, waste management, environment, tourism etc.

As a team we were excited for such a reputed project. Lot of research went into it with cultural enlightenment, learning and focused research.

Our contribution was brand identity creation. A simple approach was to merge the cultures of these countries with easy recall ability.

The brand identity shows the national bird of Germany (Golden Eagle) and India (Peacock). The logo embarked global simplicity and significance.

Result : The significant was identified for its genuine representation and showing cultural values through icons and colors.

Esslingen
Esslingen
Esslingen